Swedish schnapps brand, Flävar, recently reached 100k bottles sold since launching in the UK on-trade in May 2022. Drinks International caught up with Rolf Munding, owner of Market Taverns Group, whose latest venture, Flävar, plans to grow its European presence this year.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook